VETA Communication Strategy in the pipeline

Vocational Education and Training Authority (VETA) is in the process of developing its Corporate Communication Strategy.

Speaking during the official opening of a two day consultation workshop held at the Morogoro Vocational Teachers Training Centre, in Morogoro on 13^th September this year, the VETA Ag. Director General Geoffrey Sabuni said that the strategy will among other things provide directions to the communication, public relations and publicity of the authority, making it highly visible and recognizable with its partners and stakeholders valuing its roles and achievements.

He said the analysis undertaken during development of VETA Corporate Plan (VCP) IV mentioned lack of an effective VETA and VET image building and promotion strategy, and weak system of communication within and outside VETA as among weaknesses of VETA.

According to the Ag. DG, the analysis called for a need to devise short-term, medium and long term strategies for enhancing communication, public relation and publicity of VETA and VET.

A two-day consultation workshop which involved some principals of VETA centres, labour market analysists, Vocational Training coordinators and few external participants aimed at gathering opinions, ideas and suggestions on the strategy.

Workshop facilitator Sophia Ndibalema said that the strategy was an important communication tool in any organization and plays a major role in realizing organizational goals and objectives.

One of the workshop participants, Bitubi Makongoro (Principal of Tabora RVTSC) said that the strategy will serve as an effective tool to enhance publicity of VET activities and to provide clear understanding of VET among stakeholders.

VETA Public Relations Manager Sitta Peter said that the inputs by various stakeholders were vital to ensure development of an effective strategy and that all key stakeholders will be involved in the process of developing the strategy. He said a five year Communication strategy will also play a big role in strengthening internal communication within the authority.